Created by leading beauty expert, Fiona Parkhouse, Amie is an award-winning British natural skincare brand. Containing 95% natural plant and botanical extracts, and free from harsh and aggressive chemicals, Amie’s effective formulas are your skin’s best friend.
The original Amie range of 5 products launched in 2008. Amie was inspired by Fiona’s quest to find an effective, affordable skincare range for her own daughter, Samantha, age 12, whose skin was sensitive and problematic.
Are natural products better than other types of skincare for a teen or problematic skin?
Natural, non-irritating ingredients are important in skincare for teenagers. At their age, the skin is still sensitive and easily irritated while prone to breakouts.
Amie tip: This is why Amie is the perfect, everyday good cleansing range to use.
Why does my skin go all dry when I wash my face with soap?
The pH of normal skin is 5.4 so when products are balanced or neutral it means they have the same pH as normal skin. Soaps have a pH of 9-10 which is called alkaline. This has the effect of disrupting the skin’s surface barrier which results in that taut dry feeling.
Amie Tip: Try washing with Morning Clear, our soap-free, pH-balanced facial wash. It also contains skin-softening Sweet Almond Oil and nourishing Cocoa Seed butter.
Why is my skin greasy? What is the best way to look after it and prevent spots and blackheads?
Grease is produced by sebaceous glands. These enlarge as a normal response to the increase of hormones at puberty and produce more grease. The greatest concentration of sebaceous glands on the face is on the forehead, nose, and chin (the T-zone) which is why this is usually the first place you notice becoming greasy and why it is greasier than the skin on the cheeks.
Cleansing the skin removes surface grease so try and clean your skin twice a day, morning and evening to remove the day’s grime and any makeup.
Amie Tip: Amie has two cleansers that can help you control oiliness: Morning Clear Purifying Facial Wash and Radiant Dawn Exfoliating Daily Wash. Both contain natural sebum-regulators and anti-bacterial to help control oil and reduce the appearance of blemishes.
My skin is sensitive. What can I use on it?
Clean with a soap-free cleanser and avoid alcohol-containing toners. Use products that are pH-balanced. Always try a new product on a small test area first rather than on the entire face.
Amie Tip: None of our cleansers contains soap and none of our products contains alcohol. All our products are pH-balanced.
What is a blackhead and how do I get rid of them?
A blackhead or someone is a blocked pore. It forms because the cells lining the sebaceous duct become thick and sticky under the influence of hormones at puberty. The black color is due to the skin pigment, melanin, not dirt!
You can try and express a blackhead by squeezing gently with clean fingers having held a hot wet flannel on the skin first. If they don’t come out easily then stop!
Amie Tip: A good way to reduce the appearance of blackheads is by daily washing or cleansing. Using a good exfoliator, such as New Leaf, to unclog pores and deep cleanse skin once or twice a week also helps.
Why do I get spots and how do I get rid of them?
Spots form because the normal bacteria on the skin (called propionibacterium acnes) which normally gets in and out of the follicle is now trapped in the sebaceous gland by a blackhead or whitehead. The trapped bacteria act on the grease breaking it down into a form that causes inflammation. This causes a red papule or a yellow pustule. The inflammation gradually settles over about 10 days leaving a flat red mark that resolves with time.
Amie Tip: all our cleansers contain natural anti-bacterial such as Mayblossom and French rose petal which help reduce the incidence of spots.
Is it ok to squeeze spots?
If a spot has ‘come to a head’ it is fine to squeeze the pus out gently with clean fingernails after holding a warm wet flannel on the face first.
Are my spots linked to the time of the month?
Yes. Spots are frequently worse around the time of periods due to fluid retention leading to increased hydration and swelling of the duct. Sweating can also make acne worse by the same mechanism.
What does pH mean?
pH refers to the acidity of the skin. This is normally pH5.4. Products that are pH balanced mean they have a pH5.4. Products with a lower or higher pH can disrupt the skin’s barrier and lead to irritation.
Amie Tip: all our products are pH-balanced.
What does ‘dermatologically tested’ mean?
Dermatologically tested means that the product has been tested on the skin of human volunteers under laboratory conditions.
Amie Tip: all our products have been dermatologically tested.
Are expensive products better for me?
You don’t need to use expensive products to cleanse and moisturize your skin. Expensive products have expensive ingredients, more additives, and expensive packaging without necessarily doing any more for your skin.
Amie Tip: all our products have been designed to be as high quality as possible as well as effective and affordable.